Saturday, January 30, 2010

Superbowl: A Battleground Again ... This Time for Gays

Ha!  After just blogging about the controversial pro-life ad to possibly be aired by CBS during the Super Bowl, now there's another controversy surrounding the huge sport event: CBS has rejected a commercial for -- a gay dating service.

Here's the scoop from The Money Times:

Los Angeles, January 30 -- After reviewing a comercial from a gay dating site called, CBS has rejected it as inappropriate for the upcoming Super Bowl XLIV, according to reports.

Gay dating Web site created an ad for the Feb. 7’s Super Bowl and submitted it to CBS, the network that hosts the popular event, on Jan. 18 for consideration.

But, CBS rejected the ad Friday after a fortnight's consideration, saying the commercial, which features two male fans making out while watching the Super Bowl, didn't meet the network's standards.

The’s 30-second commercial shows two male football fans watching the Super Bowl on TV, and then accidentally touching hands when they reach for the same potato chip into a chip bowl. After a moment of hesitation, the two men begin kissing, as a third male football fan observes the sudden turn of events in shock.

After a fortnight's consideration, CBS sent a rejection letter to, noting: "CBS Standards and Practices has reviewed your proposed Super Bowl ad and concluded that the creative is not within the Network's Broadcast Standards for Super Bowl Sunday."

The network, however, did not give any reason why it’s not be airing's 'Playing for the Same Team' ad during the NFL game next week.

"After reviewing the ad — which is entirely commercial in nature — our Standards and Practices department decided not to accept this particular spot," CBS noted. "As always, we are open to working with the client on alternative submissions." 
Oh, how CBS is drawing fire on all fronts!  Oh, how what used to be a fun family-and-friends festivity has become so mired in controversy! 

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